7 Black Owned Natural Beauty Brands

Since diagnosis (maybe even before) I’ve definitely been paying more attention to the things I put in and on my body. Toxins are everywhere and in everything.

My goal would be to go completely natural and that’s going to take some time. But I have started being more cognizant of the products that I’m using.

Since it’s Black History Month and with the Self Love Project going on, I thought this was the perfect time to highlight some Black Owned Natural Beauty Companies that are worth a try!

Black Owned Beauty Brands
1.       Ashley’s Naturals | Herbal Apothecary

Small Family business that focuses on providing “small-batch, vegan, intentional, intuitive herbal healing medicine for the mind body and spirit.” I found Ashley’s Naturals on IG. Some of her best sellers are the Queens Wash and Queen’s Oil. These literally are sold out within minutes every time she does a restock. I was blessed to get my hands on some and LAWD.. me and my yoni love it so. She doesn’t only cater to the yoni’s though. There are tons of herbal goodness on there from deodorants to toothpaste to eczema salve.

What I like best about Ashley’s Naturals is that it is such a small operation. She has expanded over the years but she doesn’t mass produce anything or rush for the sake of a buck. She stays true to her mission and you can tell in the quality of the products.

2.       Ayele & Co | Natural Skin Care

Good skin care is hard to find. But I’m almost certain I’ve found the golden gates. I’ve tried so many of their products from the Rise n Grind to the Lira Galore, the Pumpkin Enzyme Mask, the Suburban Wash and the Cleansing Oil. Hands down my favorite products of theirs is the Sunflower Serum. I love that most of their products have a long shelf life and don’t require refrigeration.They had a 40% off sale for the entire month of Feb so I stocked up!!! Okurrr!

3.       Beauty Bakery | Vegan Cosmetics

One of the tops of my brands to try list is Beauty Bakery. It’s marketed as long lasting smudge proof VEGAN makeup. They have everything from foundation to concealer to highlighters, lipsticks and mascara. A few Ulta beauty stores carry a couple of their items but not the full line. This has been a main reason why I haven’t tried the brand yet. You have to order online and pray that it matches. I’m old school. I like to swatch in store and see what’s going on. And I’ma keep it 100. I suck at returns. So if the shade was wrong I’d probably keep it and just take the L. Hoping to get the courage to order what I believe is my shade soon so I can do a full review.

4.       Lip Bar | Vegan Cosmetics

Love Love Love The Lip Bar. They are available in Target so go ahead and get you a few. Too many bomb shades to name a favorite. They give me such a range from nudes to bold and glossy to mat. Also I will note that the mattes aren’t overdrying. That’s just a personal pet peeve of mine but to each their own.

5.       Luhv Potions | All Natural Hair Care

I’m a bit of a product junkie but my hair like my skin is a product snob. My tresses love being a member of Luhv Thairapy (Pronounced as Love Therapy… Get it? Cute right??) It’s a membership based line in which for $50 a month you will be sent fresh hand made natural products specifically for your hair type (all curl patterns). I can understand if that’s out of your range. That’s $600 a year. But I make sure to add that as an expense in my monthly budget because my hair loves it.

6.       My Butter Bar | Natural Skin Care

I tried My Butter Bar last year when I wasn’t getting the desired results from the oil cleansing method. I wanted a bit more for my skin so I tried their Flawless Face System. I didn’t really have active acne at this point I wanted to face the scars and have glow. Ima be honest with yall. The system was just way more than I wanted in my daily regimen. I like quick an easy for daily routine and then to hit myself with a thorough mask/detox or whatever on the weekends when I have more time and energy. But if you are a skin enthusiast I def recommend trying them out.

7.       Neneorganics | Natural Organic Wellness

NeNe FemHealth provides toxic-free health and beauty products. They started with an emphasis on the yoni and still have a host of products dedicated to yoni health like yoni eggs, feminine washes, organic pads etc. Recently they have expanded to other areas of beauty to include face soaps, and makeup.

I alternate between Ashleys naturals Queen’s Wash and Neneorganics Vagina Therapy wash (they are both high in demand and low in supply). My yoni can tolerate both without irritation. Also I’ve purchase my menstrual cups from them and it’s always a good fit. The owner is a lovely woman who has dedicated a lot of time and effort into educating women about yoni health and has built a reputation for being trusted with the yoni. I trust her for real for real.

Wrap Up

So that’s my list. Have your tried any of them before? If not, do yourself a favor and check them out. Unlike with other products, they are all natural so the harmful side effects SHOULD be minimal. Don’t go using a coconut scrub if you’re allergic to coconut and then say “natural isn’t supposed to be bad for you”. Everything aint for everybody. Even the natural stuff.

Do you know of any other black owned, female owned, natural/organic beauty lines I should give a try? Drop them down below!!! Support Black Business. Support Female Entreprenuers. Support you body in having less toxins in your system.



Morgan Greene is a Maryland chronic illness and holistic wellness lifestyle blogger. After years of struggling with her autoimmune disease diagnosis, Myasthenia Gravis, she decided to combine two of her favorite things…writing and informing others

IsWasWillBe.com was created to have unfiltered discussions about having a chronic illness. It has since become a place to inspire and create a sense of community among women with autoimmune diseases. Morgan loves trying new things and sharing with other spoonies how to live an ill life on their terms.

When she’s not blogging she is probably reading a book, drinking a Coke Slurpee or listening to music.

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